In our latest specialist interview we talk to Ashlee Sang who has spent decades working with impact led founders, companies and non-profits about brand messaging and communications in the context of impact led ventures.
Ashlee takes us through a framework of thinking on how to connect values, actions and messaging so customers or other stakeholders not only understand what you stand for but also what this means for you and you brand specifically.
It's not enough to simply define values but define what you actually mean in terms of your actions, especially where those reach the customer/stakeholder
Whilst this is a challenge and an opportunity for all founders and brands, it's uniquely relevant to impact led brands.
Shape the System is an independent podcast with support from KPMG High Growth Ventures
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