About The Guest(s):

Claudia Guerreiro is a conscious marketing expert and the founder of the Conscious Marketing Movement. She has a background in NGOs and has worked in various countries around the world. Claudia is passionate about helping purpose-driven entrepreneurs and conscious marketers create positive change through their marketing efforts.

Summary:

Claudia Guerreiro discusses the concept of conscious marketing and how it can be used to create positive change in the world. She emphasizes the importance of shifting from profit-driven to purpose-driven marketing and building relationships with customers. Claudia also highlights the need to focus on value rather than price and the power of collaboration over competition. She believes that marketing can play a crucial role in changing the systems of capitalism and consumption by using positive reinforcement and nonviolent communication in campaigns.

Key Takeaways:

Conscious marketing is about shifting from profit-driven to purpose-driven marketing and building relationships with customers.

Value-driven marketing focuses on the value a product or service brings to a customer's life, rather than just the price.

Collaboration among competitors can lead to greater impact and positive change.

Marketing can change the world by using positive reinforcement and nonviolent communication in campaigns.

Quotes:

"Marketing is all about building relationships with people. It's about planting the seeds, not picking up the fruits." - Claudia Guerreiro

"We have to prioritize the planet and the people. We have to grow in a responsible, sustainable, ethical way." - Claudia Guerreiro

"Instead of talking about how brilliant the company is, they should be talking about how the customer's life will be better." - Claudia Guerreiro

"We want people to feel empowered, we want people to feel hopeful and that they are acting." - Claudia Guerreiro

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Link to join the Conscious Marketing Movement - https://conscious-marketing-movement.com/

Shape the System is  an independent podcast with support from KPMG High Growth Ventures

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