Seabin burst on to the scene back in 2016 with a innovative bin designed to clean up oceans and waterways, installed in marinas with a video that went globally viral. 5 years on and whilst they have sold bins in over 50 countries globally and cleaned up hundreds of tons of plastics from billions of litres of filtered water the business wasn't itself sustainable, in fact it was in trouble.

In this interview with founder & CEO Pete Ceglinski we talk in detail about the huge pivot they have undertaken from selling Seabins to selling the data they generate. Just a year into this new model and they have a sustainable economic model and are poised to take this model into the mainstream with a plan to launch in a 100 locations in the next 2 decades.

A critical interview for any impact led founder who may need to rethink THEIR whole strategy or business model and a fascinating and important listen for anyone considering taking part in the Seabin crowdfunding. 

https://seabin.io/

Shape the System is  an independent podcast with support from KPMG High Growth Ventures

More about KPMG High Growth Ventures

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From startup to scale and beyond. No matter where you are right now, we’ll get you the help you need to drive your business forward. We help founders fully realise their potential, as well as the potential of their team and their business, by connecting them to the expertise, skills and resources they need at every stage of their growth journey.

Our extensive experience in partnering with evolving businesses means that we can provide you with tailored support as well as independent and practical insights. 

Whether you are looking to refine your strategy, establish your operations, prepare for a capital raise, expand abroad or simply comply with regulatory requirements, we are here to help.

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