In episode 42 we talk to Peter Brennan, one of the four founders of Heaps Normal, a non-alcoholic beer company with a mission to change drinking culture that is now the leading non-alcoholic beer and brand in the space
Whilst there is some discussion around the product (find out just how they managed to brew an alcohol free beer that tastes great!) the super interesting system shaping that is happening here involves brands and how they have the power to change narratives which helps us to rethink our traditional modes of thinking, some of which have been set from a super early age.
About the show
Shape the System is an independent podcast with support from KPMG High Growth Ventures
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